Digital Marketing with Zalo: New Opportunities for Vietnamese Companies

In traditional WhatsApp marketing, companies often fall into the dilemma of "casting a wide net but finding few fish" - blindly pushing messages to a large number of numbers, with over 50% of them being unavailable or silent, resulting in serious waste of marketing costs and making precise reach a mere empty talk.

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The root cause of high costs in cross-border marketing lies in "resource mismatch"—investing budgets and energy in ineffective accounts. WhatsApp account screening is key to solving this resource mismatch.By using ITG's full-domain filtering, enterprises can efficiently eliminate invalid numbers and focus on high-value customers, achieving a triple optimization of "reduced push costs, improved manpower efficiency, and saved opportunity costs".

In today's increasingly competitive cross-border marketing environment, "cost control" is just as important as "effectiveness improvement".Prioritizing WhatsApp account screening and using ITG's comprehensive filtering to build a precise and effective customer pool is crucial to maximizing the value of every marketing investment and achieving low-cost, high-efficiency growth in cross-border business.

(责任编辑：finance)